Disruption as a term has come to be used so frequently that it has lost specific meaning. In this webinar, Professor Karl T. Ulrich brings precision to the term disruption and then focuses on two specific questions. First, when a new technology is introduced to an industry, what are the conditions under which a previously successful incumbent is likely to falter as a result of technological change? He will summarize the theory and evidence that best predicts this phenomenon, integrating it into a single framework. Second, what managerial actions are in shareholders’ interests for an incumbent facing technological change? Professor Ulrich reveals a key element of this analysis is that it considers the effectiveness of managerial policies prospectively across the entire set of threats that may emerge over time —not just the few that in hindsight did result in true disruption.