Prof. Robertson to address Wharton and INSEAD Alumni in Paris on April 11
On Tuesday, April 11, 2017 evening, Pr. Thomas Robertson, Joshua J. Harris Professor of Marketing and Executive Director, Wharton-INSEAD Alliance, former Dean of the Wharton School will be in Paris and address Wharton and INSEAD Alumni.
Thomas S. Robertson is the Joshua J. Harris Professor of Marketing at the Wharton School of the University of Pennsylvania. An expert in marketing strategy and competitive behavior, the diffusion of innovation, and consumer behavior, Dr. Robertson is author, co-author or editor of a dozen books and almost 100 scholarly articles and book chapters. He has won numerous awards for his scholarship and has lectured widely in North and Central America, Europe, Asia, and Australia.
Dr. Robertson recently completed a seven-year term as Dean of the Wharton School. In this role he raised substantial financial resources for the School, while championing global engagement, a strong culture of innovation, and business as a force for good. Under his leadership Wharton implemented a new MBA curriculum, a new initiative in public policy, creation of modular courses which run in eight countries, a physical research and teaching presence in Beijing, a commitment to lifelong learning for Wharton alumni, and the design of a portfolio of online courses reaching over one million participants worldwide.